Aveda blonde revival™ Purple Toning Shampoo

What it is: A low-lather shampoo that maximizes toning benefits as it gently cleanses hair without stripping it. Who it's for: Ideal for those with blonde, grey or naturally silver hair.What it does: Formulated to help reawaken salon-fresh blonde color, this shampoo contains violet-rich pigments designed to help neutralize unwanted yellow or brassy tones, leaving hair brighter and more illuminated. It contains a blend of nourishing lightweight oils including açai and passionfruit to hydrate and condition overprocessed hair, returning incredible softness to each strand. It instantly resurfaces the hair fiber to leave hair feeling smooth and healthy. The shampoo features Aveda's own pure-fume™ aroma with notes of osmanthus, certified-organic orange and cedarwood. How to use: Apply to wet hair. Leave in for 1-3 minutes, then rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; mineral oil-free; petrolatum-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA