Virtue Curl Shampoo

What it is: A rich, nondrying shampoo that gently cleanses hair while removing excess oils and buildup to maintain your natural curl pattern.What it does: It helps protect against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's prone to breakage. Its scent features a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes. How to use: Wet hair thoroughly. Work a quarter-size amount of shampoo into your palms and emulsify with water, working into a lather before applying. Massage into your hair and scalp to form a rich lather. Rinse and repeat if necessary. 8 oz. Paraben-free; sulfate-free; phthalate-free; silicone-free; formaldehyde donor-free; synthetic colorant-free Made in the USA