Virtue Purifying Shampoo

What it is: A weekly clarifying shampoo formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke.Who it's for: All hair types.What it does: Infused with the brand's revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser whisks away impurities that can weigh hair down and make it lifeless. How to use: Add a splash of water to a quarter-sized amount of shampoo and work into a lather between your palms. Apply to wet hair. Massage into your scalp and throughout the length of your hair, then rinse well. Follow with conditioner. Use once weekly or more if needed to remove residue, product buildup and impurities. 4 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Made in the USA